Eyeliner & Mascara

FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Eyeliner & Mascara – Define, Dramatize & Dazzle

Your eyes are your most expressive feature, and the right eyeliner or mascara can take any look from everyday elegant to night-out spectacular. Whether you're after a clean, precise wing, a smoky sultry finish, or an eye-catching glitter statement, our Eyeliner & Mascara collection has everything you need. Browse waterproof pencils, ultra-fine gel pens, shimmering liquid liners, volumizing mascaras, and lush false lashes — all curated to deliver bold, long-lasting results that won't quit before you do.

From classic black to a full rainbow of shades, our lineup caters to every skill level and style preference. Beginners will love our easy-glide pencils, while pro artists can explore our multi-color sets packed with metallic, matte, pearlescent, and glitter finishes. Every product is formulated to be smudge-proof, transfer-resistant, and comfortable enough to wear all day (and all night).

Featured Products

Why Shop Our Eyeliner & Mascara Collection?

  • Massive Color Range: Sets featuring 10–12 shades mean you always have the right color for any mood or occasion.
  • Waterproof & Smudge-Proof Formulas: Built to last through heat, humidity, and long days — no touch-ups required.
  • Multiple Finishes: Choose from matte, shimmer, metallic glitter, pearlescent, smokey, and cream formulations.
  • Precision Applicators: Ultra-fine tips, brush pens, and gel pencils for lines of every width and style.
  • Affordable Multi-Pack Value: Get more colors for less with our curated sets — ideal for experimenting or gifting.

Learn more: FDA information on makeup safety

Frequently Asked Questions

Q: What is the best waterproof eyeliner for beginners?

A: If you're new to eyeliner, a waterproof eyeliner pencil is the easiest place to start. Our 12 Colors Waterproof Eyeliner Pencil offers a smooth, creamy gel formula that glides on effortlessly and is simple to blend for a soft or smudged look. Its matte, long-lasting finish means you won't need to worry about fading throughout the day.

Q: How do I make my eyeliner last all day without smudging?

A: The key to long-lasting, smudge-proof eyeliner is choosing a waterproof or oil-proof formula and allowing it to fully dry before blinking. Our 10-Color Matte Liquid Eyeliner Pen features a quick-dry, water-based formula that sets in seconds and resists smearing all day. You can also set pencil liner with a matching eyeshadow to lock it in place.

Q: Can I use colored mascara for everyday wear?

A: Absolutely! Colored mascara is a fun and subtle way to add personality to your everyday look. Our 10-Color Ultra-Fine Brush Mascara comes in a range of wearable and bold shades, and its waterproof formula keeps lashes defined and lifted from morning to night without clumping.

Q: What's the difference between gel, liquid, and pencil eyeliner?

A: Each type offers a different finish and application experience. Liquid eyeliners (like our 12-Color Metallic Glitter Liquid Eyeliner) deliver the sharpest, most precise lines and vivid pigment. Gel eyeliners are creamy and blendable, great for smokey eyes. Pencil eyeliners are the most versatile and beginner-friendly, offering soft to bold lines with easy control. Browse our collection to find the formula that fits your style!

Q: Are false lashes reusable?

A: Yes! Our 10 Pairs Cat Eye Faux Mink 5D Wispy Fluffy False Lashes are crafted from high-quality faux mink fibers designed to be worn multiple times. With proper care — gentle removal, cleaning off adhesive residue, and storing them in their original tray — each pair can be reused several times for maximum value.

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